Feb. 7, 2011
TUCSON, Ariz. -- Foam fingers and headbands will be front and center during Arizona's Feb. 17 game against Washington State, as the University of Arizona celebrates Love College Hoops Week, a fan-driven initiative created to celebrate fan affinity towards college basketball and support the fight against cancer. Love College Hoops Week is organized by the Collegiate Licensing Company (CLC) to benefit the Coaches vs. Cancer® program.
Love College Hoops Week celebrations will take place at more than 50 of the largest college and university campuses across the country with student sections displaying school-specific I Love College Hoops themed headbands and foam fingers to show their team spirit and to raise awareness of the initiative. Product will be distributed to the fans prior to tip-off. A portion of the proceeds generated from the sale of officially licensed Love College Hoops branded products will go back to the American Cancer Society ® (ACS) in connection with the Coaches vs. Cancer® program.
In addition to merchandise sales, fund raising and awareness efforts will be available through a text-to-donate component running on the I Love College Hoops Facebook page and through promotional signage on display at various national and local retail outlets. Supporters may donate $5 to the American Cancer Society by texting "COACH" to 20222 - standard messaging rates apply.
"CLC is honored to once again partner with the Coaches vs. Cancer® program, ACS, and the National Association of Basketball Coaches (NABC) for Love College Hoops Week," said Cory Moss, Senior Vice President for CLC. "With more than 172 million college fans across the country, we believe capitalizing on the excitement of college basketball to raise awareness about cancer prevention initiatives is a win-win for all participants."
"Since the formation of the Coaches vs. Cancer® program, a collaboration between the National Association of Basketball Coaches and the American Cancer Society, more than $60 million has been raised in the fight against cancer," said Reggie Minton, deputy executive director of the NABC. "Almost everyone's life has been touched by this dreaded disease in some way, unfortunately, and we have to do all we can to continue that fight."
"The Coaches vs. Cancer® program is not just about raising money to battle cancer; it's about heightening awareness, promoting research, and urging people to be proactive with early and regular screenings," added Utah Head Coach Jim Boylen, member of the NABC. "Through the Love College Hoops Week campaign, everyone involved with college basketball will help in this effort while showing support for their teams at this pivotal time in our season."
For more information on the Love College Hoops initiative, visit www.facebook.com/ilovecollegehoops.