May 30, 2013
TUCSON, Ariz. - Long a fixture of success on the court, a recent study by Emory University Sports Marketing Analytics found that the University of Arizona men's basketball fan base ranks No. 2 in the nation.
The study, conducted by Mike Lewis and Manish Tripathi, lists the top-10 fan bases nationally as such: 1.) Louisville, 2.) ARIZONA, 3.) Duke, 4.) Arkansas, 5.) North Carolina, 6.) Texas, 7.) Kentucky, 8.) Syracuse, 9.) Marquette, and 10.) Oklahoma State.
Emory Sports Marketing Analytics based this study on a "revenue premium" method which attempts to predict revenue generation based on on-court success, i.e. winning percentages and NCAA Tournament advancement.
According to the study, "the key insight is that when a team achieves revenues that greatly exceed what would be expected based on team performance, it is an indication of significant brand equity. The analysis therefore avoids bandwagon effects and gets at the core loyal fan bases."
Arizona posted a 27-8 record (12-6 Pac-12) in 2012-13 and advanced to the NCAA Tournament's West Regional semifinals for the second time in three seasons.